MUMBAI: Sony Entertainment Television (Set) is launching a new fiction show titled ?Amita Ka Amit? on 14 January.

Produced by Swastik Productions, the show will air every Monday to Thursday at 8.30 pm.

?Amita Ka Amit? will compete with Colors? Madhubala, Star Plus? Ek Hazarome Meri Behena hai and Zee TV?s Hitler Didi.

Set CCO Vivek Bahl said, "What makes Amita Ka Amit stand apart is the simplicity of the narrative and the universality of the premise, this is almost every Indian married couple?s story. This simple yet relatable story will surely strike the right chord with viewers as at some point in time we may have had expectations like Amita. The cast is fresh and the story is engaging. We look forward to the show being liked by our viewers."

Swastik Productions founder and creative director Siddharth Kumar Tewary said, "Television is about characters that you create and I wish viewers are able to identify and relate with Amita?s character and enjoy watching the show just as much as we are enjoying making it. It?s a slice of life show with relatable characters and we wish that viewers will be entertained."

?Amita Ka Amit? is a story set against the Gujarati backdrop of Mumbai that narrates the life of Amita, a simple and unassuming girl who dreams of an extraordinary life partner and a picture perfect ?sasural?. Immensely pampered by her parents she hopes to receive the same love from her future in-laws too. But the show will narrate if the perfect boy and in-laws exist.

MUMBAI: Sony Entertainment Television is all set to introduce to its viewers a show that highlights a belief that too much happiness in one?s life is bound to attract the wrath of evil or jealousy.

Titled ?Anaamika?, the show is a love story with a mystical twist. It is replacing Set?s another fiction show ?Byaah Humari Bahu Ka? that failed to do well and has gone off-air.

Starting 26 November, Anaamika will air every Monday to Thursday at 8 pm.

The new show of Set will compete with slot leader Colors? ?Balika Vadhu?, Star Plus? Iss pyaar ko kya naam doon? and Zee TV?s ?Rab se sohna isshq?.

Produced by Trishulla Productions, ?Anaamika? traces the journey of a young couple Jeet (Mudit Nayar) and Rano (Annie Gill). The story explores this intriguing world where a life filled with happiness, togetherness and love is subject to uncanny circumstances.

Sony Entertainment Television chief creative director Vivek Bahl said, "Anaamika is actually based on a true incident I?d heard about. We?ve taken that, and built an entire series around it, rich in characters, and driven by a young girl who stands up and fights for her husband against the scariest enemy."

"In keeping with Sony?s innovative approach to content, Anaamika is a first, in the fact that it?s a full-fledged soap-horror, which is also why it debuts at a prime-time weekday slot of 8 pm," Bahl added.

MUMBAI: Viacom18 has appointed Vivek Bahl as network advisor content.

Bahl?s immediate focus will be to work on the regional channels the group plans to get into. He will also play a strategic role in planning and development of new content.

He will report to Colors CEO Raj Nayak and has a parallel line of reporting to the regional head.

Bahl joins in from Turner India, where he was the chief content officer for all Turner channels.

Nayak said, ?Vivek comes with great experience in developing content for different genres and his understanding of the television and entertainment industry is quite phenomenal. We believe he will play a significant role in not only in further developing and strengthening the current content on Viacom18?s offerings but also in the expansion of the network?s upcoming regional channels.?

Bahl comes in with over 25 years experience in television, films and advertising. He has played various roles of creating, writing, programming, producing and directing entertainment content.

Prior to Turner, he was executive creative director for Star India and he co-produced the series ?Navya? for Star Plus. He has also worked with Mahuaa Network in a consulting role to set up their new regional channels and Zee TV.

MUMBAI: Turner Broadcasting?s Hindi general entertainment channel (GEC) Imagine TV is launching a new fiction, Jamuna Paar, on 27 February.

Produced by Rajan Shahi?s Director?s Kut, the show will air Monday-Friday at 9 pm.

Star Plus? Diya Aur Baati Hum is leading the slot with 5.49 TVR. Jamuna Paar will also be competing with Zee TV?s Pavitra Rishta that ranks 11th in the GEC list and clocked 2.87 TVR last week.

The story of Jamuna Paar brings to light the differences, challenges and compromises that a couple faces to sustain love through their contrasting personalities, lifestyles and families.

Turner International India chief content officer Vivek Bahl said, ?While shows about girls forging ahead in their careers seem to be the flavor of the day, Jamuna Paar?s Vidhi herself makes a choice to give up her career in fashion design to become a successful housewife all for love. We are hopeful the show will stand out for its refreshing focus on romance, and give out a message on how love itself can transform and empower people.?

The show captures the difference that lies between two prevalent cultures in Delhi, each vibrant and lively in its own way but markedly different from the other. The show traces the love story of a fashion designer, Vidhi and Bijju who is part of his family business of weaving.

Shahi said, ?We are excited to partner with Imagine TV as it adds interesting stories on its daily line-up of shows. Jamuna Paar with its refreshing and honest storyline is sure to enchant the viewers and hopefully will make them fall in love all over again, knowing what it truly means in life.?