MUMBAI: Viacom18 has appointed Vivek Bahl as network advisor content.

Bahl?s immediate focus will be to work on the regional channels the group plans to get into. He will also play a strategic role in planning and development of new content.

He will report to Colors CEO Raj Nayak and has a parallel line of reporting to the regional head.

Bahl joins in from Turner India, where he was the chief content officer for all Turner channels.

Nayak said, ?Vivek comes with great experience in developing content for different genres and his understanding of the television and entertainment industry is quite phenomenal. We believe he will play a significant role in not only in further developing and strengthening the current content on Viacom18?s offerings but also in the expansion of the network?s upcoming regional channels.?

Bahl comes in with over 25 years experience in television, films and advertising. He has played various roles of creating, writing, programming, producing and directing entertainment content.

Prior to Turner, he was executive creative director for Star India and he co-produced the series ?Navya? for Star Plus. He has also worked with Mahuaa Network in a consulting role to set up their new regional channels and Zee TV.