MUMBAI: Turner Broadcasting?s Hindi general entertainment channel (GEC) Imagine TV is launching a new fiction, Jamuna Paar, on 27 February.

Produced by Rajan Shahi?s Director?s Kut, the show will air Monday-Friday at 9 pm.

Star Plus? Diya Aur Baati Hum is leading the slot with 5.49 TVR. Jamuna Paar will also be competing with Zee TV?s Pavitra Rishta that ranks 11th in the GEC list and clocked 2.87 TVR last week.

The story of Jamuna Paar brings to light the differences, challenges and compromises that a couple faces to sustain love through their contrasting personalities, lifestyles and families.

Turner International India chief content officer Vivek Bahl said, ?While shows about girls forging ahead in their careers seem to be the flavor of the day, Jamuna Paar?s Vidhi herself makes a choice to give up her career in fashion design to become a successful housewife all for love. We are hopeful the show will stand out for its refreshing focus on romance, and give out a message on how love itself can transform and empower people.?

The show captures the difference that lies between two prevalent cultures in Delhi, each vibrant and lively in its own way but markedly different from the other. The show traces the love story of a fashion designer, Vidhi and Bijju who is part of his family business of weaving.

Shahi said, ?We are excited to partner with Imagine TV as it adds interesting stories on its daily line-up of shows. Jamuna Paar with its refreshing and honest storyline is sure to enchant the viewers and hopefully will make them fall in love all over again, knowing what it truly means in life.?