MUMBAI: Turner Broadcasting?s Hindi general entertainment channel (GEC) Imagine TV is launching a new fiction, Jamuna Paar, on 27 February.

Produced by Rajan Shahi?s Director?s Kut, the show will air Monday-Friday at 9 pm.

Star Plus? Diya Aur Baati Hum is leading the slot with 5.49 TVR. Jamuna Paar will also be competing with Zee TV?s Pavitra Rishta that ranks 11th in the GEC list and clocked 2.87 TVR last week.

The story of Jamuna Paar brings to light the differences, challenges and compromises that a couple faces to sustain love through their contrasting personalities, lifestyles and families.

Turner International India chief content officer Vivek Bahl said, ?While shows about girls forging ahead in their careers seem to be the flavor of the day, Jamuna Paar?s Vidhi herself makes a choice to give up her career in fashion design to become a successful housewife all for love. We are hopeful the show will stand out for its refreshing focus on romance, and give out a message on how love itself can transform and empower people.?

The show captures the difference that lies between two prevalent cultures in Delhi, each vibrant and lively in its own way but markedly different from the other. The show traces the love story of a fashion designer, Vidhi and Bijju who is part of his family business of weaving.

Shahi said, ?We are excited to partner with Imagine TV as it adds interesting stories on its daily line-up of shows. Jamuna Paar with its refreshing and honest storyline is sure to enchant the viewers and hopefully will make them fall in love all over again, knowing what it truly means in life.?

MUMBAI: Imagine TV is gearing up to launch the first of its kind quiz show, ‘Gyaan Guru‘, on 23 January, in the Monday- Friday 7.30 pm band.

Gyaan Guru is based on the vast and diverse Indian culture and traditions. The show will take the audiences back to their roots where their knowledge on Indian rituals and beliefs will be tested. This show promises to educate the audience about the stories and reasons behind the different rituals, customs and beliefs that we follow.

Turner International India chief content officer Vivek Bahl said, ?Our first launch of 2012, Gyaan Guru reflects and reiterates Imagine TV‘s belief in home-grown format shows. Much like the very successful Swayamvar series, this is a unique and very Indian show that‘s sets many firsts. From the concept, to the way it‘s scheduled. While being a differentiator, it‘s presented in a vibrant, young and energetic format that‘s sure to pleasantly surprise viewers.?

The channel claims that with Gyaan Guru, it aims to bridge the gap between faith and blind faith.

This quiz show is targeted at participants from the age group of 14 to 80, be it children, housewives or even grandparents challenging each other on the same platform.

There will be two contestants and each of them will have a person to accompany them. This person (Sahayta) will be a part of the set audience and can help the contestants when in need. The one who answers first five questions correctly wins. Winner of each set is going to be called Gyaan Guru and he would defend his title against other challengers. The quiz will include various kinds of questions like "Multiple choices, true or false and many more" which will put their knowledge to the ultimate test.

The presence of a Panditji to authenticate answers and also share interesting trivia and stories behind each question will make it interesting for the entire family to enjoy the show, the channel claims. To add to the entertainment quotient, there will be a live ‘Bhajan Toli‘, which will begin and end the episodes with an Aarti.

MUMBAI: The churn at Imagine TV continues after it was acquired from NDTV by Turner. The latest to join the exodus is Harsh Rohatgi who was working as programming and marketing head of Imagine TV.

Confirming the news to Indiantelevision.com, Rohatgi said, ?My journey with Imagine TV has been good. Now that Vivek (Bahl, Turner chief content officer) has come, I am sure that the channel is going to do better.?

Rohatgi has quit Imagine TV to launch his own venture within a few weeks.

Rohatgi joined Imagine TV as EVP ? Revenue Management and New Ventures in 2007 when it was a part of NDTV group. He was promoted to head of content and communication for Imagine TV in 2010.

Prior to joining NDTV Imagine, he was GM-Content and Communication at Star India.

Others who moved on from Turner General Entertainment Networks India ltd. in 2011 were Sameer Nair (CEO), Saurabh Tewari (fiction head) and Nihkil Madhok (senior director - marketing and communications).