ENO brings cricket banter to life with Aakash Gupta in humorous new campaign

MUMBAI: ENO, has launched a witty new campaign featuring comedian Aakash Gupta, celebrating the nation's shared love for cricket and food. The campaign highlights passionate fan rivalries and indulgent match-time snacking, ensuring that acidity never spoils the fun.

Fresh off the Champions Trophy victory, cricket fever grips the nation as fans gear up for the next big tournament. With every match comes friendly banter, intense team rivalries, and a spread of delicious snacks elements that define the true cricket-watching experience in India. ENO’s campaign playfully captures these moments, reminding fans that while emotions may run high, acidity shouldn’t interfere.

Gupta takes on multiple humorous avatars, portraying enthusiastic fans enjoying regional delicacies without worrying about acidity.

"For millions of cricket fans, it’s not just a game but a battle of pride, passion and some friendly banter. No matter which side you are on, one thing’s for sure great cricket is best enjoyed in the cheerful company of friends and family over delicious food that we love to indulge in. In the moments of nail-biting finishes and wholesome entertainment, the last thing we want is for acidity to spoil the fun. ENO understands the joy of these shared moments and wants to ensure that nothing comes between you and the excitement of the game – not even acidity. ENO is here to help you savour every moment, every snack, and every triumph, without interruption," said Haleon India category lead, digestive health Bineet Jain.

Comedian Gupta said, "I’m super excited to be teaming up with ENO for this campaign! As a die-hard foodie and cricket fanatic, I live for intense match moments where you get so caught up in the game, you don't even realise how much you've devoured until the acidity hits. That's when ENO is the ultimate solution for fast and effective relief to go right back to the game without missing a moment. I hope the humorous scenarios we've created in this campaign really resonate with audiences, reminding them to keep ENO handy so they can keep the party going, uninterrupted!"

The campaign will run across digital platforms, including YouTube, Meta, and other social media channels, reaching cricket fans across the country.

Watch the campaign films here,

- Chennai vs Mumbai -