MUMBAI: Zeiss India, has launched Specslounge.com, a cheeky omni-channel e-commerce platform designed to give its optician partners a digital leg-up. The platform’s all about seamless online transactions, bringing the future of optical retail into sharp focus.

It's a strategic wink to its B2B partners, offering a slick online avenue for frame and lens orders. "We're not ditching the opticians, just giving them a digital makeover," said Rohan Paul, head of vision care at Zeiss India and neighbouring markets. "Think of it as a lead generator, a sales booster, a bit of digital viagra for their business."

Specslounge.com aims to bridge the gap between online convenience and in-store expertise. Customers can browse and order online, but the all-important eye tests, frame fittings, and expert consultations remain firmly in the hands of the local optician. "We're not replacing the human touch, just giving it a digital handshake," Paul clarifies.

"It's about empowering our partners, giving them the tools to thrive in a digital world," Paul adds. "And let’s face it, who doesn’t want their specs delivered with a click?"