MUMBAI: Tinder is shaking up the Asian dating scene with its new campaign, "Dating, your way," a saucy celebration of modern romance's glorious messiness. Tinder's serving up tales of turtle-tossing exes, chilly-day cola connoisseurs, and olive-obsessed odd couples.

The campaign, rolling out across digital, social, and real-world shenanigans, features three short films in India, each a cheeky nod to the realities of contemporary dating. "We know young women in Asia want to call the shots in their love lives," says Tinder VP APAC marketing Daniel Kim "and we're here to give them the stage."

"Move On" tackles the thorny issue of breakups, with a woman liberating herself from a past relationship, one turtle at a time. Tinder's data claims a new relationship blossoms every three seconds on its platform, and a recent Onepoll survey suggests 57 per cent of young Indian adults have found meaningful connections through dating apps.

"Double the Chill" celebrates the joy of finding someone who shares your weirdest habits, like necking ice-cold drinks in a blizzard. Tinder's stats reveal 89 per cent of young Indian singles prioritise shared interests, and 94 per cent won't budge on the food front.

Finally, "Love and Hate" dives into the delightful chaos of opposites attracting, proving that even olive-related squabbles can't kill a spark. A sizeable 65 per cent of young Indian singles are open to unexpected connections, proving that even a pineapple-on-pizza debate, wont stop true love.

"Whether you're after a fling or a forever thing, Tinder's the playground," quips Kim. "We're matching the misfits, the oddballs, and everyone in between."