MUMBAI: Mcdonald's India north and east is digging deep into the digital realm, teaming up with Warner Bros to launch the Minecraft Movie Meal. Forget your standard Happy Meal; this is a block-party in a box, a pixel-perfect fusion of fast food and virtual adventure.

Inspired by the upcoming "A Minecraft Movie," the meal boxes are a cheeky nod to fans who've been building virtual Mcdonald's restaurants in their Minecraft worlds for years. Gen Alpha and Gen Z are the targets, with Happy Meals and medium meals packing limited-edition Minecraft-themed boxes and collectible trading cards.

We keep looking for ways to bring our customers closer to the things they love. The Minecraft Movie Meal is an exciting fusion of gaming and food, designed to spark creativity and adventure for both Gen Z and Gen Alpha. With its pixel-inspired packaging and bold flavors, this collaboration transforms mealtime into an immersive experience, much like the game itself. Just as Minecraft empowers players to build and explore, this meal encourages our fans to ignite conversations and craft unforgettable memorable moments with friends and family over their favorite McDonald’s treats” said Mcdonald's India managing director Rajeev Ranjan.