MUMBAI: Amid the heightened social media chatter within fans, Star Sports along with the Board of Cricket Council of India launched Khel Bolega, a television commercial (TVC) ahead of IPL 2020.

Khel Bolega indicates that the coming season will clearly end the response to all the chatter (#BolBakar) surrounding the IPL when the player performances will speak for themselves – with the hashtag #KhelBolega, translated in English as – “The Game will do the Talking”.

The TVC has been conceptualised by the in-house creative team of Star India and it highlights the non-stop fan chatter and features plenty of colorful motifs and pop culture references symbolising the pan India nature of the domestic league.

The film is also released in multiple regional languages such as Tamil, Kannada, Malayalam, Telugu, Bengali across TV and digital platforms and it is the beginning of an integrated marketing communications campaign to the season.

This year, both non-live and franchise-based shows have been planned in the run-up to the season, with special programming during the length of the tournament. 

Super Funday will also be back for IPL’s thirteenth edition with the show’s spotlight on kids’ who will have entertaining interactions with cricket experts and Bollywood celebrity guests.

The campaign raises various questions on the team and star players of each franchise in the form of a meme. Royal Challengers Bangalore (RCB) fans have waited for 12 seasons to end the drought and bring home the elusive trophy of IPL. Whereas, the Chennai Super Kings’ fans have waited long enough to watch their captain Thala or MS Dhoni on the cricket pitch again and hopefully lift the trophy this year.