Mumbai: Balaji Telefilms has appointed Kavvya Bharathi as its national head - brand revenues & partnerships. Bringing extensive expertise in brand management and strategic partnerships, Kavvya will play a pivotal role in steering the company’s brand collaborations and revenue strategies.

Prior to joining Balaji Telefilms, Kavvya served as vice oresident - AVOD & strategy at Arha Media, where she significantly contributed to building the company’s non subscription revenue initiatives. With years of experience in the media and entertainment industry, her innovative approach and dynamic leadership are expected to elevate Balaji Telefilms' presence in an increasingly competitive market.

With her appointment, Balaji Telefilms aims to set new benchmarks in brand engagement and collaboration, further solidifying its position as a leader in the media and entertainment landscape.