MUMBAI: Relaxo Footwear has roped in Vishal Pathania as assistant general manager - head of digital marketing & performance. He will lead digital marketing initiatives for iconic brands like Sparx, Bahamas, and Flite.

With an experience of more than a decade. Pathania last worked for Hindware Home Innovation as senior  manager (lead)- digital/social/D2C & performance.  Prior to that he worked as lead manager – digital/PR/D2C & performance marketing at Timex group. He also has had a stint with Micromax Informatics.

Pathania is excited about his new posting at Relaxo Footwear. “In today’s dynamic digital landscape, I aim to craft impactful campaigns and contribute to these brands’ continued growth and success,” he said on Linkedin.