Mumbai: Sony Pictures Networks India (SPNI) has appointed Prashant Bhatt as head of programming for Sony SAB. He will report to Sony SAB business head Neeraj Vyas.

In his new role, Bhatt will be spearheading the content and programming division for the channel and will be responsible for managing the content lineup and the channel’s creative strategy. “With an in-depth audience understanding and a master at content creation for the Hindi entertainment ecosystem, Prashant comes in with a rich and diverse experience in the entertainment genre,” said the company in a statement on Monday.

“I am confident that Prashant’s expertise and his deep understanding of the industry will help us further strengthen our programming capabilities. Prashant will play a key role in ensuring we devise and execute a standout premium slate with ground-breaking narratives and high-quality content for our viewers,” said Neeraj Vyas.

With a career spanning over 27 years, Bhatt has held key leadership positions across broadcast media, creating new show concepts and also headlining innovation strategies for Dangal TV, Zee Punjabi, Colors, etc. He commenced his career in television as a writer and creative director before going on to lead content teams across the industry.

“As a brand, Sony SAB has been consistently making an endeavour to cut through the clutter of television content and offer narratives that are innovative, well-crafted and in alignment with their larger philosophy of delivering happiness. In my role at Sony SAB, I will be spearheading further developments in this space and ensure that we continue to push the envelope in impactful and entertaining storytelling,” said Bhatt on his new assignment.