Surat, June 21, 2006: Shringar Cinemas Limited, one of the country's leading movie exhibition and distribution companies, has announced its foray into Gujarat with the launch of the unique six-screen FAME Raj Empire multiplex in Surat. Located at Raj Empire Mall (Near Akashwani Tower, Bhatar Road), the new multiplex will commence operations from 23rd June 2006. Designed superlatively, with state-of-the-art technology, FAME Raj Empire is all set to become the most happening movie destination in Surat.
With a capacity of more than 1800 ergonomically designed seats spread across six screens, specially designed lighting, world-class projectors and fully digital sound with 3-way surround system; FAME Raj Empire brings an international movie-viewing experience to cinema-goers in Surat.
Backed with 100% computerized operations, FAME Raj Empire offers the convenience of reserving movie tickets through Internet, SMS as also delivery of tickets at your doorstep. If that's not enough, the multiplex will also provide the 'M-ticket' facility, which enables patrons to book movie tickets through a voice-recognition service from their mobile phone, by calling a hotline number 505 3263 and paying through their credit card. This mobile ticketing service will be available for Hutch, Airtel and Idea subscribers.
At FAME Raj Empire, every screen has been designed on a different theme ranging from Roman, Chinese, European, Russian, Egyptian to Arabian, to add to the visual drama. In addition to its special Arabic theme, Screen 6 will offer patrons the luxurious 'Gold Class' (Recliner Seats) and a separate Lounge (comfortable sofas) to unwind. The other five screens will provide 'Premium' and 'Silver' seating arrangements.
Speaking at the launch, Mr. Shravan Shroff, Managing Director, Shringar Cinemas Limited, said,
"We believe that movie viewing experience at a multiplex should be no less than exhilarating. In our endeavour to take this experience to a whole new level in Surat, FAME Raj Empire promises its discerning patrons a plethora of exclusive offerings including thematic screens, luxurious seating options, exciting movies, delectable cuisine and great interactive contests."
The FAME foyer will offer patrons a wide variety of food and snacks to choose from…Continental snacks counters, Chinese food carts, Ice-creams, special batata wada along with the movie must-have's such as popcorn, samosas and cola.
As with Shringar Cinemas' other properties in Mumbai, Kolkata, Nashik and Pimpri (Pune), which have become benchmarks in providing world-class movie viewing experience in India, FAME Raj Empire is all set to become synonymous with the 'buzz chahiye aa jayiye' mantra. Red carpet events, opportunities to meet with the biggest Bollywood & TV stars, exclusive ticketed movie previews, innovative & exciting contest and numerous food festivals, are just some of the elements that will keep the buzz going at FAME Raj Empire. On an average, the multiplex will provide a choice of over 6 to 8 movies per day; ranging from Bollywood Blockbusters, Hollywood Hits and best of Regional Movies.
About Shringar Cinemas Ltd.
Shringar Cinemas Limited, listed on the Bombay Stock Exchange and National Stock Exchange, began with acquiring programming rights for theatres across the country and in a short span of 4 years the Company has set new standards in theater content, service and film viewing experience. April 2002 witnessed the launch of the first ever state-of-the-art five-screen multiplex of Mumbai - FAME Adlabs; followed by FAME Malad at the Inorbit Mall, FAME Nashik, FAME Raghuleela in Kandivali, FAME Hiland Park in Kolkata, and FAME Jai Ganesh in Pimpri (Pune). The latest addition is the new six-screen FAME Raj Empire multiplex in Surat, which will commence operations on 23rd June 2006. Shringar Cinemas Ltd is today growing at a rapid pace with 8 new FAME properties within the next 12 months. By the end of this year, FAME would extend its presence in Thane, Dadar and Ghatkopar (Mumbai), Chandigarh, Aurangabad, Hyderabad and Kolkata. FAME has redefined the movie-viewing experience for cinema patrons and has catalyzed the explosive growth of the multiplex industry across India
For further information, please contact:
Hemanshu Mistry/ Mervyn Christian
Vaishnavi Corporate Communications
Mobile No.: 98702 24273/ 09898064940
