MUMBAI: Former Nickelodeon director of acquisitions Adina Pitt has been promoted to vice president acquisitions of Nickelodeon and also the digital channel Nicktoons. Pitt will handle pre-buys and acquisitions for both networks and will be reporting to Nickelodeon senior vice president programming Pete Danielsen and Nicktoons vice president and general manager Keith Dawkins.

In her new job responsibility Pitt will be negotiating and acquiring series, films and interstitial programming for both the channels as well as soliciting and screening submissions, maintain relationships with distributors and attend major markets like MIPTV, MIPCOM, Kidscreen Conference and NATPE.

"Adina is a well-respected and talented executive who continually succeeds in keeping the company up-to-date on what's going on in the kids' marketplace around the world and bringing the hottest shows to Nickelodeon. Her new role acknowledges her expertise and contribution to the success of the network," said Danielsen.

"No one knows the international kids' marketplace better than Adina. She's respected around the globe by distributors and producers everywhere and we are fortunate to have a true ambassador and protector of the Nicktoons brand," said Dawkins.

Pitt will also be the liaison between all international Nickelodeon channels to maintain the global acquisitions' point of view in the marketplace. She will also oversee the maintenance of charts tracking channel inventory, cable and network television series and movie deals, competitive pricing, theatrical and made-for-TV movie availability, competitive broadcast and cable inventories, both domestically and globally.

Pitt will also be serving as programming director for Nicktoons and will be overseeing programme planning and strategy.

Pitt has been with Nickelodeon since 1998 and started as a coordinator of acquisitions and has since then worked on Nickelodeon, Nick at Nite, TV Land, Nicktoons and TNN. She previously worked in film programming acquisitions at HBO.