MUMBAI: Sony Mix, Multi Screen Media‘s (MSM) Hindi music channel, has launched on leading US direct-broadcast satellite service provider, Dish Network.
Moving into the gap created by erstwhile music channels rechristened as ‘youth channels‘ and other music channels dishing out non-music content as interstitial programming, the channel is confident that viewers shall enjoy Mix as a channel that remains true to the music genre.
Mix also aims to maintain its focus on content by producing packaged shows offering right from user generated content to people profiles executed in the most unmistakably musical fashion.
Says Sony Entertainment Television (SET) SVP International Business and Head of North America Jaideep Janakiram, "We are proud to announce the launch of our music channel - Mix on DISH Network for the discerning South Asian lovers of Hindi film music. We are confident that MIX will connect with every viewer with its variety of music and special programming. Mix is and shall stay true to music."
Dish Network Director of Programming Sruta Vootukuru states, "Sony Mix‘s unique theme-based music format helps Dish deliver a better experience to our customers. Adding the Sony MIX channel compliments Dish‘s robust international programming and enhances our South Asian offerings."
In a related development, SET has launched its flagship HIndi general entertainment channel Sony Entertainment on RCN, the all-Digital Cable, Internet & Phone provider in New York City effective 2 April.
The channel is part of the brand-new RCN "Sona" tier, including other premium South Asian networks.
"We‘re very excited to announce the launch of Sony Entertainment Television in New York City," said RCN New York General Manager Bruce Abbott. "It falls perfectly in line with our goal to continually add more networks that provide maximum entertainment and value for our customers."
Adds Janakiram, "At Sony Entertainment Television, we continue to lead in ways to make our programming available to the widest possible audience. We are proud to announce the launch of SET Asia on RCN and are committed to bring our viewers the best family entertainment and Bollywood blockbusters."
