MUMBAI: Global news agency Reuters has announced that it will distribute China Central Television’s (CCTV) content and scripted footage to more than 700 broadcasters across the US, Europe, Asia and Africa beginning 10 February.
The agreement with China’s state broadcaster marks the latest enhancement to its long-standing relationship with Reuters and will span political, economic, social, cultural, sports, and entertainment news categories.
Reuters news agency MD Christoph Pleitgen said, “The extension of this relationship allows CCTV to broaden its reach into the global broadcasting community while simultaneously satisfying our clients’ increasing appetite for news from China. We hope these mutually beneficial relationships continue to present themselves in all corners of the world.”
This announcement follows the launch of Reuters America, the first phase in the global transformation of the Reuters news agency. The transformation will offer Reuters‘ clients a unified platform, delivering content from a variety of sources to meet the needs of publishers and broadcasters around the world.
CCTV director of the International News Department Cao Ri said, “We are pleased that Reuters will assign a dedicated channel for CCTV News Content inside its TV distribution platform that will help CCTV in building its brand and international reputation as one of the world’s leading broadcasters”.
Reuters currently provides bespoke business reporting to CCTV 2 and CCTV 9 from six bureaux: London, New York, Singapore, Hong Kong, Tokyo and New Delhi.
Reuters has had a presence in China since 1871, expanding over the years to include news bureaux in Beijing, Shanghai and Hong Kong which produce stories focused on treasury, commodities, investment and company news. Reuters Chinese News, the company’s Chinese language wire service, has been available since 1992 and carries daily coverage of China’s currency, government and corporate bond market.
Most recently Cn.Reuters.com was ranked China’s leading international news portal by China Internet Weekly. It is a leading international business and financial website in China with more than 2.8 million unique visitors a month.
