Mumbai: Rangriti, a unique fusion of "Rang" (colour) and "Riti" (fashion), offers Indian fashion at exceptionally attractive prices, fulfilling every woman's desire to make every day extraordinary. To reach a wider audience and share the brand's story, Rangriti has appointed Enormous as the lead agency. The account will be handled by the agency’s Gurgaon office. Enormous will lead the thought leadership employing 360-degree communication strategy that is adaptable and relevant to today's shoppers.

Commenting on the mandate, Enormous Delhi associate vice president  Parijaat Sehgal said Biba as a brand is known for taking ethnic wear forward with a modern twist in the metros. Rangriti is set out to capture the heartland. On the back of new collections launches and network expansion with sharp focus on customer satisfaction, the brand is on an accelerated growth path.” We couldn’t be more excited to partner with the brand at this exciting juncture.

Speaking on the win, Biba & Rangriti head marketing Ekta Dutta said, “We are glad to partner with Enormous and entrust them with the creative mandate for our Brand, Rangriti. The Team at Enormous has been doing some compelling work and have shown a great understanding and alignment with the Brands vision. We look forward to doing some extraordinary campaigns together that will not only captivate but also inspire, solidifying our Brands presence and leaving an indelible mark on the hearts of our audience.”