Mumbai: Way2News, a hyperlocal digital news app, has announced the appointment of Siddarth Kasturi as their first-ever growth specialist. With a wealth of experience in driving performance marketing and brand partnerships, Kasturi will play a vital role in enhancing Way2News' growth trajectory.
"We are thrilled to welcome Siddarth on board. Way2News has always focused on delivering timely and relevant news to its users. With the appointment of Siddarth Kasturi, Way2News reinforces its dedication to providing an exceptional user experience by expanding its user base and enhancing user engagement. With a profound knowledge of the digital landscape and a remarkable track record in driving growth, Siddarth's expertise will play a pivotal role in our ongoing efforts to expand our user base and elevate user engagement to new heights. The journey so far has been a fantastic one, and now that we have strengthened the team around us, we are gearing up for further aggressive growth in the market. We firmly believe that Siddarth's strategic vision and hands-on approach will propel Way2News to unprecedented success," said Way2News CEO & founder Raju Vanapala.
In his new position, Kasturi will spearhead developing and implementing brand partnerships and performance marketing. He will leverage his expertise in brand building, retaining growth, App-store optimization, developing strategic partnerships, and implementing a media mix of user acquisition strategies, to drive Way2News toward achieving its business goals.
Commenting on his appointment, Kasturi said, "I look forward to leveraging my expertise in growth marketing to drive user acquisition, engagement, and retention and contribute to the continued success and expansion of Way2News," highlighted Kasturi. "I am humbled to be entrusted with this responsibility. I am eager to use my skills and expertise to foster sustainable growth and create lasting value for our esteemed users and stakeholders. Together, we will continue to provide relevant news that deeply resonates with billions of Indians and work towards making every Indian an informed citizen.”
Before Way2News, Siddarth was working as a senior marketing manager at Admattic, where he was leading and overseeing user acquisition strategies, including app monetization, Cross-functional collaboration, and Revenue Growth Initiatives. With over eight years of professional experience, Siddarth has worked with renowned companies such as Google Ads, Amazon, and Social Donut, among others.
