Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.
Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. Starting 4 November, 2005, ‘Ad Accounts Action‘ will be brought to you once every fortnight.
Given below is a listing of accounts that moved in the period 9 February - 22 February 2006.
|
Account name
|
Incumbent
|
New agency
|
Reported annual
spends in Rs |
| Media | |||
|
Panasonic Toughbook
|
OMS (Ahmedabad)
|
50-60 million
|
|
|
PDL Electronics India
|
MPG (South)
|
100 million
|
|
|
Creative
|
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|
Ajantha Supari
|
‘be positive 24‘ (Chennai)
|
NA
|
|
|
Birla Plus, Birla Cement & Birla Ready Mix
|
Interface Communications
|
150-200 million
|
|
|
Cinemax
|
Madison Creative
|
NA
|
|
|
Everest Industries Roofing & Boards
|
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|
Dale Carnegie Training
|
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|
Asbestos Cement Products Manufacturers’ Association
|
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|
Senco Gold Jewellers
|
Inner Circle (Kolkata)
|
RK Swamy/BBDO (Kolkata)
|
10 million
|
|
Creative & Media
|
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|
BSNL One India plan
|
SSC&B Lintas
|
150-200 million
|
|
|
FCm Travel Solutions
|
Grasshoppers (Mumbai)
|
10 million
|
|
|
Fortis Securities Limited
|
Rediffusion DY&R (Delhi)
|
70-100 million
|
|
|
Ion Exchange India Ltd
|
Vermillion Communication (Delhi)
|
70 million combined
|
|
|
Sabka Bazar & THS (The Home Store)
|
Triton Communications | ||
|
Next retail chain (Emart India)
|
AMO Communications (Mumbai)
|
50 million
|
|
| Parx (Raymond) |
Ambience Publicis
|
Dentsu Marcom (Mumbai)
|
100 million
|
| Manzoni (Raymond) |
NA
|
||
| Be: (Raymond) | |||
| Prakruti Nest Builders and Developers |
Kreaté Advertising (Mumbai)
|
20 million
|
|
| Taneja Developers and Infrastructure Ltd (TDI) |
Rediffusion DY&R (Delhi)
|
50 million
|
|
| Tops (GD Foods) | O&M |
Noshe Oceanic
|
15 million
|
| Xylys (Titan’s new high-end watch) |
Bates Enterprise (Bangalore)
|
80-90 million
|
|
| Information compiled by Spatial Access Solutions, India‘s first Media Audit Company. For information or clarifications email: info@spatialaccess.com, www.spatialaccess.com |
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