MUMBAI: OfBusiness, involved in manufacturing, financing, and aggregation business, has appointed Pavan Kaushik as director corporate communications. His role: driving the overall brand strategy, communication, social media, internal communications, and strategic communication for its  upcoming IPO..

With 35 years in corporate communications and public relations, Pavan has been part of the central government, NIFT, Hindustan Zinc-Vedanta Group, FIMI, DS Group, M3M India, and now OfBusiness.He has deep experience in communication strategies, advocacy, crisis management, leadership branding, and dynamic positioning of organisations. He is also an author, motivational speaker, and storyteller with over 500 stories and 100 authored articles.

Pavan founded three social campaigns: Khushi for child nutrition and education, Sakhi for women's economic empowerment, and Be Safe Zindagi for industrial and road safety.

He has handled prominent campaigns like the new economic policy, rural development, AIDS awareness, pulse polio, and more.

He has authored two books and is working on his third. Recognized by Thinkers360 Global, he has received several awards, including CSR person of the year and “role model in corporate communication and PR. Pavan has now co-founded Gurukshetra Consultancy to help young professionals and corporates.

Pavan  shared, “ I look forward to leading the corporate communications function and crafting a strong communication strategy for the upcoming IPO. I am excited to work with OfBusiness' dynamic co-founders. Their promising vision for India is truly inspiring,."