MUMBAI: UFO Moviez, a network for in-cinema advertising and digital cinema distribution, has announced change at the top.

Siddharth Bhardwaj, currently the group CMO and national sales head, has been promoted to chief executive officer of the digital cinema business. A qualified mechanical engineer with an MBA in marketing, Bhardwaj brings over 28 years of experience across various industries. Since joining UFO Moviez in 2012, he has been instrumental in establishing the company's advertising revenue and advocating for cine-media as a preferred platform for impactful advertising.

In his new role, Bhardwaj will oversee the company’s digital cinema business, focusing on leveraging competitive advantages to drive growth. He will continue to report to UFO Moviez executive director & group CEO Rajesh Mishra.

“Siddharth’s experience and strategic acumen have been instrumental in shaping UFO Moviez's success over the years," said Mishra. "His elevation to CEO of the digital cinema business reflects our confidence in his ability to lead the company into the next level of growth. I am certain that under his leadership, UFO Moviez will continue to innovate and deliver value to all our partners and stakeholders.”