Mumbai: TV9 Bharatvarsh claims to be the leading Hindi news channel in week 10 (5-11 April) in terms of market share.
According to the data provided by Broadcast Audience Research Council (Barc) India to TV9 Bharatvarsh, the popular Hindi news channel leads the Hindi-speaking market (HSM) with a 16.9 per cent market share for the target audience of 15+ all adults.
Last week was an important period for news channels as the assembly elections for the states of Uttar Pradesh, Punjab, Uttarakhand, Manipur and Goa were concluded and the results were declared on 10 March.
Barc India has released data for individual news channels after a 17-month hiatus.
The TV audience measurement agency had also agreed to release the past 13 weeks' data after consultation with industry stakeholders.
However, many news channels including India TV, News18 India, ABP News, Good News Today, News 24 and NDTV India have opted out of past data.
NDTV India has completely pulled out of Barc ratings.
Aaj Tak had a market share of 15.5 per cent market share followed by India TV at 13 per cent, Republic Bharat at 12.8 per cent, Zee News at 11.4 per cent and remaining channels including News18 India, ABP News, News 24, News Nation, Zee Hindustan, Good News Today and DD News in single digits.
Source: Barc data | 15+ All Adults | HSM market | Wk 10’22