Mumbai: Plant-based nutrition brand Plix has announced the onboarding of Krithika Sriram as chief growth officer. 

In this role, Sriram will spearhead growth, drive the go-to-market strategy for new product lines, extension into new categories, and expansion into international markets. 

"It is great to have Sriram on board as the chief growth officer of Plix. Her expertise in the development of business strategy, consumer-centric brand building & brand development, and revenue initiatives is going to help us drive forward the vision for Plix in the years ahead," said Plix co-founder Akash Zaveri. "At Plix, our vision is to bring clean, plant-based food to every table, launch innovative products as well as enter new markets in the times to come. This and the fact that Sriram believes in the same tenets that Plix does as a brand will enable us to achieve and exceed the goals for the times ahead with her on board.”

Sriram was last associated with Zee Network, where she was held the post of marketing head.

“I derive immense satisfaction from helping new age consumer brands grow their base exponentially and expand into high potential markets, address consumer demand through a pioneering product portfolio and engage the consumers deeply with a holistic communication approach," Sriram said on her new role. "Plix is ushering in a Plant-based revolution by enabling consumers to transition to a healthy, green, clean lifestyle. There is a great need for such sustainable, green and healthy nutrition products all over the world today. Environmental sustainability, access to clean nutrition, and good healthcare are causes close to my heart."