Mumbai: Digital communication agency Hashtag Orange on Monday announced the appointment of P Sridharan Iyer as chief strategy officer. 

A brand strategist and communication veteran, Iyer has been instrumental in creating immense brand wealth within a number of consumer categories for organisations. Over a journey spanning more than 25 years, he has led the execution of transformational brand strategy for a number of international and Indian brands. His last stint was with Publicis Groupe, where he worked as EVP and head of office.

"I am really excited to welcome Sridhar into the Hashtag Orange Family," stated Hashtag Orange founder Mukesh Vij. "He has a proven record in managing large businesses and teams and his expertise helps us drive more value for our diverse portfolios of clients.”

An MBA in marketing from IBMR, Pune, Iyer has multiple agency experiences like Everest Advertising, TBWA Anthem, FCB Ulka, J Walter Thompson, Publicis Groupe. 

“I am looking forward to this journey, journey entailing sharing of learnings, old and new coming together to create inspiring stories," said P Sridharan Iyer on his new assignment.