MUMBAI: When Network18’s business news website, Moneycontrol, launched its paid service in April 2019, it did not expect that by 31 March 2020 its Moneycontrol Pro service will have acquired 1.5 lakh members.
“Moneycontrol Pro's success is very encouraging because it tells us there is a discerning public willing to pay for top-notch commentary, insights and analyses that help them to take informed investment decisions,” said Moneycontrol group consulting editor Manas Chakravarty.
Moneycontrol Pro’s aim is to serve readers with actionable insights into the stock markets, businesses, industries, economy and vital indicators to understand to help with their financial decisions. A survey commissioned in February found that 85 per cent users gave a thumbs up to the product and content.
Moneycontrol business head B2C revenues Manoj Nagpal said, “The subscription growth is a reflection of the trust and the value-added content subscribers are getting, adding that Moneycontrol Pro has been able to keep evolving in the past year and enriching the user experience. Keeping subscriber needs at the core of the offering and surpassing user expectations have been the driver of growth for Pro. Adding value to an astute Moneycontrol user is not an easy task, as it is arguably one of the most discerning and value audience in India.”
The company claims that the essence of Pro is high-quality content and constant product innovations. Moneycontrol offers a promise that its content -investment ideas from the in-house research team, sharp commentary and opinion that decodes a fast-changing economy, exclusive blogs are written by high-net worth individuals and market gurus - will not be found anywhere else.
By becoming a Moneycontrol Pro subscriber, a user gets access to technical analysis trading ideas from a hand-picked team of experts, a daily newsletter and a weekly wrap that makes sense of the biggest financial events. In addition, Pro subscribers can also unlock an ad-free experience on the app and desktop as well as perks, such as invites to exclusive events and offers for attending big-ticket conferences and seminars.
