MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 31 August 2019 and 06 September 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 36 of 2019.
Top Advertisers:
There have been little changes in the BARC top advertisers’ list in the week 36 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 144065 and 142324 ad insertions, respectively.
Procter & Gamble climbed back to the third position from last week’s seventh, with 35271 insertions. It replaced Godrej Consumer Products Ltd, which slipped down a spot to rank fourth with 34577 insertions.
Brooke Bond Lipton India Ltd stayed in fifth position with 29487 insertions.
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
Top Brands: |
BARC week 36 rankings saw a little up and down in the top brands’ list. While Lizol remained on top position with 18121 rankings, Harpic 10/10 replaced VIVO S1 from the second spot, with 11555 insertions.
Trivago remained in the third spot as it made 10099 insertions; Colin came in at fourth position with 9623 ad insertions on TV. VIVO S1 ranked fifth with 9483 insertions.
Rank |
Brands |
Insertions |
|
|
|
|
Week 36 |
||
1 |
LIZOL |
18121 |
||
2 |
HARPIC 10/10 |
11555 |
||
3 |
TRIVAGO |
10099 |
||
4 |
COLIN |
9623 |
||
5 |
VIVO S1 |
9483 |
||
6 |
DETTOL LIQUID SOAP |
8705 |
||
7 |
DETTOL TOILET SOAPS |
8691 |
||
8 |
HORLICKS |
8398 |
||
9 |
COLGATE DENTAL CREAM |
8239 |
||
10 |
DETTOL ANTISEPTIC LIQUID |
8024 |
||
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
|