MUMBAI: Gudville today announced Ripple Rewards for non-profit charities in which charities could win grants worth INR 5 lacs every month over next 12 months. Gudville hopes this will encourage charities to use Gudville’s ripple campaign platform to take their cause campaigns directly to individuals and through them to their social networks.

Gudville uses power of social networking to build mass awareness and mass ownership for causes as campaignsripple through social networks of those who care to support them. As people offer their support, Gudville builds a personal social responsibility profile for every supporter. Gudville adds points for support and influence to these profiles as token of recognition of their contribution. This helps people track how their supported campaigns survive, grow and make a difference.

Gudville Ripple Rewards will be awarded to charities that secure maximum number of individual support for their campaigns. The contest will be run monthly and is designed in a way that will enable new winners to emerge each month.

“We believe each one of us has a cause that we are willing to support. But for most of us it is not very easy to do that. Gudville is an attempt to capture that offer of support, as small as it may be and use that to offer newer opportunities to capture more support until we eventually make a difference. Ripple Rewards incentivizes charities to participate in this initiative to offer easy-to-engage opportunities for individuals and build a mass base of supporters for their cause in the process” said SubhashDhar, Founder Gudville.