MUMBAI: Fresh from the success of its micro-budget Paranormal Activity, IM Global unleashed its Octane genre label at AFM this week, kicking off with Brad Anderson thriller‘s The Vanishing On 7th Street.

Former Showtime executive Catherine Quantschnigg will run the division which was formerly known as IM Global Home Entertainment but has been refocused to handle sub-$10m theatrical fare.

Shooting of the film is now in progress on the Herrick Entertainment and Plum Pictures film that stars Hayden Christensen, Thandie Newton and John Leguizamo.

The film is the story of an apocalyptic horror that engulfs the world following a mysterious blackout and is produced by Norton Herrick, Celine Rattray and Tove Christensen.

"We‘re finding that internationally the under $10m marketplace is being dominated even further by young male-orientated action, horror and fantasy product," Quantschnigg said.

Quantschnigg‘s films include Bitch Slap, I Hope They Serve Beer In Hell, My Name Is Bruce from the Dark Horse graphic novel stable and Joel Silver‘s Dungeons & Dragons 3 and 4.

Meanwhile, IM Global will be fielding offers from buyers this week on Oren Peli‘s Paranormal Activity follow-up Area 51 that is expected to close a North American deal imminently.