MUMBAI: Singapore-based Media Development Authority (MDA) has announced a Singapore-China-Korea co-production, Neon Sign to be directed by Korea‘s Pil Gam-Sung. This is MDA‘s first project under its International Film Fund (IFF).

Set in China‘s Yunnan province, the film is comedic road movie about a Korean pop idol who flees to China to escape the paparazzi following scandals at home.

The film is being co-produced by Korea‘s Nabi Pictures and Singapore‘s Bang Productions with backing from Korea‘s CJ Entertainment, Beijing Polybona Film Distribution and support from the MDA.

Launched at Cannes Film Festival, the IFF aims to provide Singapore-based production and post-production companies with the opportunity to co-produce, or executive produce films aimed at global markets with international partners.

The fund plans to invest up to $3.6m (S$5m) per film in a slate of 17 to 20 projects including animation, live-action features and post-production projects.