MUMBAI: Zee Entertainment Enterprises Ltd (Zeel) with a motto of "Vasudhaiva Kutumbakam" which means 'The World is my Family' is proud to announce the first edition of 'ZEE Cine-Lit Festival'.

The festival is aimed not only at catering to movie goers who love the adaptation of books but to the ones who believe in watching quality cinema. The festival will showcase movies like 2 States, 3 Idiots, The Fault in our Stars and many others which are inspired from books. It will kick start from 21st Jan and will have 4 shows in a day till 25th Jan at INOX, Pink Square Mall, Raja Park, Jaipur.

Announcing the Zee Cine-Lit Festival, Roland Landers, Head Corporate Brand, ZEE, said, "We are delighted to bring to the ZEE Jaipur Literature Festival audiences, this Film Festival wherein we will show world-class collection of movies which are inspired by great books. ZEE has always believed in recognizing talent and rewarding them through various means. This will give a platform to all the movie lovers to watch their favorite movies under one umbrella.

He also added "With every edition, the idea is to make the festival bigger and better. It will be hosted in other cities by next year. This will not only inspire the authors to come up with unique stories which can later be made into movies to reach a wider audience but also open up more windows for production houses to choose better scripts for adaptation."

Not only this, movie buffs will get a chance to win some of their favorite books from Roli Books and also well-crafted bags from La Volsa everyday through the online contests starting from 20th Jan. Movie goers will also get special discounts at Pink Square Mall food court outlets after showing their tickets.

The Hindi movies to be shown in Zee Cine Lit Festival are: 3 Idiots, Kai Po Che, 7 Khoon Maaf, Aaisha and 2 States. The movies movies that will be screened are Edge of Tomorrow, The Avengers, Iron Man 3, Captain America - The First Avenger, The Giver, Slumdog Millionaire and The Fault In Our Stars.