MUMBAI: Advertisers targeting kids would do well to keep housewives as their primary target for TVCs (television comm

ATLANTA US: The Coca-Cola Company has announced a new marketing platform for brand Coca-Cola

MUMBAI: The network has always been Zee TV's strength when it begins on-air promotions.

MUMBAI: The phenomenon of in-film advertising is helping to build brands and proving to be a revenue-spinner for seve

Professional marketing in the business of entertainment is the need of the hour!