LONDON: Most of the UK consumers would be unwilling to give up television - the most preferred news and entertainment

NEW DELHI: Integrated Communication is a key to experiential marketing, says marketing guru and professor Dr.

NEW DELHI / MUMBAI: The clock is ticking for the latest uplinking extension given to Star India for its news channel

NEW YORK: The next paradigm shift in instantaneously gauging the popularity of music videos

MUMBAI: Sponsorship of art hasn't really kicked in India despite the presence of several cor

MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different