NEW DELHI: Posterscope India, location-based marketing specialist from the house of Dentsu Aegis Network (DAN), has announced the elevation of Deepak Kumar to the role of director, while Fabian Cowan dons the new enhanced role of country head, effective immediately. They will continue to report to Haresh Nayak, president, Posterscope APAC & COO DAN Media Brands.

Under the fresh mandate, Kumar will continue to lead Ambient, ROOH, C Lab. Additionally, he will also take charge of Brandscope, the hyperlocal out of home specialist under DAN. Kumar joined Posterscope Group as vice president in 2013. Prior to that, Kumar was with Times of India.

In the new expanded role, Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City. He joined Posterscope India in 2011, and today boasts of an advertising career straddling over 26 years. 

“The agency’s endeavour is to build on the organisation’s strength and continue to drive data-led technology and creatively fuelled solutions for clients. Over the years, Deepak and Fabian have significantly contributed towards this vision. They have played a pivotal role in introducing new services and even accelerating the growth. Their valuable experience across the space and the proven track record of success has earned them additional responsibility. I believe, in the new role, Deepak and Fabian will take our business to greater heights,” said Nayak.

Kumar said, “I am truly honoured by the appointment and the confidence placed in me by the leadership team. In the new role, I will strive to strengthen our brands, build powerful client-agency relationships, and bring value to the industry. I have always believed that a leader’s true strength is revealed in challenging times. The Corona phase is the testing time and I have geared up to make a breakthrough.”

Cowan said, “Follow your curiosity, wherever you can find it - This quote from Anna Holmes has kept me excited about the things I do every day. From out of home, and ambient in my earlier stint when I started at Posterscope to leading creative, smart city and government initiatives now the challenges have never ceased and the curiosity to explore has only kept manifesting itself. This is an opportunity I am looking forward to and I know that I have a team and a belief system that will make this a very exciting phase professionally”