NEW DELHI: Axis Bank’s Asha Kharga has joined Mahindra Group as chief customer and brand officer. She announced her move in a LinkedIn post.

At Axis Bank, she worked as executive vice president and group chief marketing officer.

Prior to joining Axis Bank in November 2016, Kharga had an eight-year-long association with FMCG major Hindustan Unilever (HUL), during which she served in various capacities. Her last role at HUL was as marketing director, Brooke Bond and Lipton tea.  

A senior marketing professional with over two decades of experience, she has also had stints with ad agencies like Leo Burnett, JWT and TBWA.

Kharga has a Masters in management studies and marketing.