Mumbai: Harsh Sachdeva has been brought into OMD India to service the Apple business account as director of strategy.
Prior to his being hired by OMD, Sachdeva was associate account director AdGlobal360 (which was his second association with the agency. He stayed with AdGlobal360 for three years from December 2021 till December 2024 servicing the Maruti Suzuki account and helped launch India’s biggest auto metaverse for the car maker.
He joined the agency from Baazi Games where he was employed for 10 months between March 2021 and December 2021 and was responsible for acquisition, retention and growth of two of the most popular verticals: Poker and Rummy.
During his first stint at AdGloab360 (between January 2019 and March 2021), Sachdeva handled all digital initiatives of Maruti Suzuki True Value and Maruti Suzuki Subscribe. He did such a good job that he was recalled in December 2021.
Before AdGlobal360, he worked with RailYatri.in (digital campaign specialist, August 2017-July2018), Kensico Digital Marketing (manager-client success; March 2016-July 2017), and Money Matters Club (corporate & PR head; August 2014-February 2017).
Sachdeva completed his MBA in marketing & operations from ICFAI Foundation for Higher Education in Hyderabad.
According to him, the opportunity to work with OMD is a significant step forward, and “I’m looking forward to shaping impactful strategies and collaborating with a brilliant team.”
Sachdeva has built a reputation of giving attention to detail and also developing cutting-edge winning digital strategies for clients such as Maruti Suzuki. That should hold him in good stead while contributing to Apple’s strategic moves in India.