MUMBAI: Anuj Puri, former chairman & country head of international property consultancy JLL India, has announced the launch of Anarock Property Consultants, essentially rebranding JLL's erstwhile residential brokerage business which he acquired earlier this year. Simultaneously, Puri announced the Firm’s real estate investment and fund platform, which will invest Rs 3k million in residential real estate projects.

Puri said: "We have chosen the brand Anarock with the motto 'Values Over Value' to reflect a business model and philosophy founded on the bedrock of Trust and Reliability.

"We will provide our regular residential advisory services which charges zero brokerage from our customers. Additionally, the Firm will operate a revolutionary business model of bulk-purchasing residential apartment inventory through a proprietary investment fund. Anarock will also provide debt, equity and mezzanine funding to residential developers. And, this is just the beginning.”

Ashwinder Raj Singh, who continues as CEO - Anarock, is currently enhancing the Firm's team of residential brokers to a Pan India headcount of 700 by the end of 2017.