MUMBAI: Music-based reality show, ?The X Factor?, will kick off from 14 September and will air every Friday, Saturday at 9 pm across Big CBS? channels Love, Spark and Prime.

The singer follows sharp tongued co-judge Simon Cowell?s footsteps while judging contestants.

While talking about what her judging style on ?X Factor? is going to be like, Britney Spears said that her judging style would be subtle and that she wants to give constructive criticism. However, at the end of one of the performances on the show, the ?toxic? singer, who has herself been a singing superstar since her teenage, asks the contestant: "I want to know who let you on stage."

This comment even caused co-judge Simon Cowell, who is known for his infamous comments, to raise his eyebrows! It seems Simon knew what he was talking about when he said, "Britney?s quite mean, as you?ll discover." Looks like Simon has some competition!

Mumbai: Big CBS Networks has acquired the airing rights of the latest season of The X Factor 2 which will air concurrent to the United States. The show will air on Fox International Channels internationally.

X Factor 2 will be simulcast across Big CBS? three channels - Prime, Love and Spark. Starting 14 September, the show will air every Friday and Saturday at 9 pm.

Created by Simon Cowell and produced by Fremantle Media - North America, ?The X Factor? is back with its second season with jury concoction that consists of Britney Spears, Demi Lovato, Simon Cowell and L.A Reid.

The winner of ?The X Factor 2? stands to get a recording contract with Syco Music in association with Sony Music Entertainment, which would include cash payments totaling $5 million.

According to the channel, the USP of the show is that it is open to both solo artists and groups and has no upper age limit. Throughout the live shows the judges act as mentors to their category, helping to decide song choices, styling and staging, while judging contestants from the other categories. They also compete to ensure that their act wins the competition, thus making them the winning judge.

The company spokesperson said, "It has been our endeavor right from start to offer India the latest-freshest-hottest of global entertainment, and with the acquisition of Fremantle?s hit show - The X Factor we once again live up to our promise. The X Factor?s concurrent telecast with the US and the simulcast across the Prime, Love and Spark will give us enormous mileage. Our strategy allows the show to reach a large relevant audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their audiences."

Big CBS network will engage in a multimedia marketing campaign across multiple touch points ranging radio, television, out of home media and social media to promote the show.

MUMBAI: AXN will kick off the music-based reality show X Factor on 22 September.

The show will air Thursday - Friday at 7 pm to catch the youth audiences. The repeat at 10 pm the same day is to draw in the channel?s regular viewers.

Said AXN India senior VP Rohit Bhandari, "The aim is to broaden the appeal of the channel and attract an older audience as well."

Simon Cowell, who used to judge American Idol, will be the judge of this show. The panel also includes Paula Abdul, Nicole Scherinzger and Antonio ?L.A.? Reid.

The victor, who could be a single artist, a band or a troupe, gets a $5 million contract with Syco/Sony Music.

The contestants with their vocal ability, charisma and stage presence have the task of not only spellbinding the panel but also engaging fans.

The format originated in the UK.