MUMBAI: Big CBS Networks is launching the latest season of ‘American Idol‘ on 15 October.

The eleventh season of the singing reality show will simulcast on three channels of the bouquet - Big CBS Prime, Love and Spark.

To be hosted by Ryan Seacrest, the show will air from Monday to Thursday at 9 pm across all three channels.

The panel of judges includes Steven Tyler, Jennifer Lopez and Randy Jackson.

The channel has partnered with brands like Reliance Mobile, Microsoft and Nivea for the property.

Big CBS Networks business head Anand Chakravarthy said, "This show, once again, is in keeping with our endeavor of offering the latest-freshest-hottest of global entertainment to India. American Idol the pioneer of all singing reality television shows, promises to generate excitement on television amongst the relevant audiences. We are happy to be offering audiences with exciting content while offering marketers the perfect platform to reach their audiences with maximum return."

Mumbai: Big CBS Networks has acquired the airing rights of the latest season of The X Factor 2 which will air concurrent to the United States. The show will air on Fox International Channels internationally.

X Factor 2 will be simulcast across Big CBS? three channels - Prime, Love and Spark. Starting 14 September, the show will air every Friday and Saturday at 9 pm.

Created by Simon Cowell and produced by Fremantle Media - North America, ?The X Factor? is back with its second season with jury concoction that consists of Britney Spears, Demi Lovato, Simon Cowell and L.A Reid.

The winner of ?The X Factor 2? stands to get a recording contract with Syco Music in association with Sony Music Entertainment, which would include cash payments totaling $5 million.

According to the channel, the USP of the show is that it is open to both solo artists and groups and has no upper age limit. Throughout the live shows the judges act as mentors to their category, helping to decide song choices, styling and staging, while judging contestants from the other categories. They also compete to ensure that their act wins the competition, thus making them the winning judge.

The company spokesperson said, "It has been our endeavor right from start to offer India the latest-freshest-hottest of global entertainment, and with the acquisition of Fremantle?s hit show - The X Factor we once again live up to our promise. The X Factor?s concurrent telecast with the US and the simulcast across the Prime, Love and Spark will give us enormous mileage. Our strategy allows the show to reach a large relevant audience base across consumer segments, while simultaneously offering marketers an excellent platform to reach out to their audiences."

Big CBS network will engage in a multimedia marketing campaign across multiple touch points ranging radio, television, out of home media and social media to promote the show.

MUMBAI: Beginning with Sri Lanka, Big CBS Networks, a joint venture (JV) of Reliance Broadcast Network Limited and CBS Studios International, plans to expand its reach into the SAARC region.

The company has put on offer three of its channels -- Big CBS Prime, Big CBS Love and Big CBS Spark -- in Sri Lanka. The network will also evaluate the possibility of dubbing the content in local languages in the future.

Initially, the channels will be distributed with the biggest cable operator, Lanka Broadband Network. Later, the Network has plans to launch across the entire SAARC region comprising Bangladesh, Nepal, Bhutan, Maldives, Pakistan and Afghanistan across all platforms.

According to Big CBS, the channels are being launched on a fixed licensee fee model and will ensure regular and streamlined revenue from the market, which will add to the bottom line of the JV.

With limited English entertainment options, the Big CBS channels have been designed to target Sri Lanka?s fast-growing, upwardly mobile population. Targeting the 15+ English speaking audiences, the channels will be available in Sri Lanka across cable platforms and key hotels.

The CBS content to be offered by the channels include hits such as Hawaii Five-0, America?s Next Top Model, NCIS, Survivor, CSI: Crime Scene Investigation, 90210, Frasier, Everybody Loves Raymond, The Oprah Winfrey Show and Entertainment Tonight.

Big CBS Networks business head Vishal Rally said, ?This is a natural extension to make accessible the superlative content library of BIG CBS to audiences in the international markets."