MUMBAI: Star CJ Alive, the 24x7 home shopping channel, has appointed Kenny Shin as the new CEO for India to replace its long-serving CEO Paritosh Joshi, who had quit in April this year.

Taking charge of his role at Star CJ Alive this year, Kenny joins from CJO Shopping, the Korean conglomerate, where he was in a key leadership role, having been with the Company since 2002. Based out of the Mumbai office, Kenny?s key mandate is to provide strategic direction for Star CJ?s long term India growth plans.

Star CJ Network India Pvt. Ltd. is the result of a joint venture between Star Group (India and Asia?s largest broadcaster) and CJ O Shopping Co., leading home shopping company in Asia.

He started his career at Dong-Suh Research Institute before moving on to complete his MBA from the University of Rochester. Post that he held various senior leadership positions in his stellar career at reputed companies such as Eastman Kodak Company, Rochester, NY; Hansol M.com, Seoul, Korea and HansoliGlobe, Seoul, Korea.

Under his able guidance at CJO Shopping (world?s second biggest home shopping company in terms of revenue), Kenny catapulted the company to the No 1 position in the TV home shopping segment in Korea in a span of 2 years. He successfully managed various divisions within the company including Merchandising, Digital, Quality Assurance and call center amongst others.

Commenting on his appointment, Star CJ CEO Kenny Shin said, ?I am delighted to have the opportunity to spearhead the India operations. The challenge is very exciting given the complexity and diversity of the Indian market.?