MUMBAI: Star CJ Alive, the 24x7 home shopping channel, has appointed Kenny Shin as the new CEO for India to replace its long-serving CEO Paritosh Joshi, who had quit in April this year.

Taking charge of his role at Star CJ Alive this year, Kenny joins from CJO Shopping, the Korean conglomerate, where he was in a key leadership role, having been with the Company since 2002. Based out of the Mumbai office, Kenny?s key mandate is to provide strategic direction for Star CJ?s long term India growth plans.

Star CJ Network India Pvt. Ltd. is the result of a joint venture between Star Group (India and Asia?s largest broadcaster) and CJ O Shopping Co., leading home shopping company in Asia.

He started his career at Dong-Suh Research Institute before moving on to complete his MBA from the University of Rochester. Post that he held various senior leadership positions in his stellar career at reputed companies such as Eastman Kodak Company, Rochester, NY; Hansol M.com, Seoul, Korea and HansoliGlobe, Seoul, Korea.

Under his able guidance at CJO Shopping (world?s second biggest home shopping company in terms of revenue), Kenny catapulted the company to the No 1 position in the TV home shopping segment in Korea in a span of 2 years. He successfully managed various divisions within the company including Merchandising, Digital, Quality Assurance and call center amongst others.

Commenting on his appointment, Star CJ CEO Kenny Shin said, ?I am delighted to have the opportunity to spearhead the India operations. The challenge is very exciting given the complexity and diversity of the Indian market.?

MUMBAI: Paritosh Joshi, former chief executive of Star CJ, will associate with media research and consulting firm Ormax Media as a strategic advisor.

Joshi, who has worked in the corporate world for 27 years across FMCG marketing, commodity trading, perfumery and broadcasting, had recently stepped down.

In his advisory role, Joshi will engage with the research and business teams at Ormax Media across various aspects of their work.

Ormax Media CEO Shailesh Kapoor said, "I am delighted to announce that Paritosh has accepted our invitation to take up the role of strategic advisor at Ormax Media. With his experience in the media business, as well as his close involvement in several industry initiatives, he will bring a unique and fresh perspective to the table that will help us, and by implication, our valuable business partners community."

Speaking about his new role, Joshi said, "Ormax Media is doing some path-breaking work in developing new metrics altogether for television and film industries. I have a deep interest in audience measurement, and this engagement is another way of delving into this vast landscape even as I get to work alongside Shailesh and his team."

Ormax Media will be completing four years this July. The company now works with 81 media and entertainment brands in India, and owns 22 proprietary products and tools targeted at the media and entertainment industry.