• Big Magic to launch devotional singing reality show for kids

    Submitted by ITV Production on Nov 14, 2011
    indiantelevision.com Team

    MUMBAI: Big Magic, Reliance Broadcast Network‘s music and entertainment channel for the Hindi heartland is launching a new devotional singing reality show for children.

    The show, Big Bal Kalakaar, premieres in mid-December.

    Powered by the company‘s FM station Big FM, auditions for the show will begin in 14 cities in Madhya Pradesh, Uttar Pradesh, Bihar and Jharkhand. The show will be hosted by singer Prajakta Shukre and will be judged by Jatin Pandit and Rajan-Sajan Mishra. Pandit Gulshan Bharti is the mentor for the kids.

    The city auditions will culminate in four cluster auditions from which 10 young voices will be chosen for the 26 episode TV series with each episode having a special theme. These 10 participants will be mentored by Gulshan Bharathi for two weeks before the TV show begins.

    Through the show Big Magic wants to reach out to the local young talent and will spread across music schools in the region as well.

    Big Bal Kalakaar calls for auditions through media platforms of both Big Magic and Big FM. This will also be supported by a holistic media campaign involving - print, local cable, SMS pushes etc, the channel said in a statement.

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    Big Magic
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