Mumbai: Hola Media Group (HMG) has unveiled an inspiring campaign for Birla Brainiacs, marking a new era in hybrid education. Featuring Bollywood star Ayushmann Khurrana, the campaign titled ‘Education Meets Innovation’ celebrates the fusion of academics and upskilling, empowering students to unlock their full potential through a unique blend of online and offline learning.

This groundbreaking initiative encourages students to see competition as a journey within themselves, going beyond traditional textbooks to embrace holistic education. The campaign aims to deliver academic excellence while equipping students with essential real-world skills, fostering self-belief and preparing them to thrive in today’s competitive global environment.

Hola Media Group led the conceptualisation and execution of this visionary campaign, ensuring it resonates deeply with both students and parents. From strategic planning to integrated marketing, Hola Media Group has leveraged its expertise to spread the message of reimagined education far and wide.

Hola Media Group founder, Dushyant Mehta said, "At Hola Media Group, we believe that education must evolve to meet future demands. Our campaign for Birla Brainiacs reflects this vision by seamlessly integrating academic learning with life-enhancing skills. We want students to know that their only competition is with themselves and that true success lies in personal growth."

Birla Brainiacs founder, Nivaan Birla highlighted the campaign’s importance: "Our hybrid schooling model reflects our belief that education needs to be both comprehensive and adaptive. By combining online and offline learning, we empower students to excel in academics and life skills. This campaign with Hola Media Group is crucial in showcasing how learning can be reimagined to prepare the next generation for a brighter future."

Birla Brainiacs, CEO, Mudassar Nazar added, "We’re excited to launch this campaign that emphasises academic achievement and the importance of upskilling. It’s about building confidence and resilience in students. This initiative will help shape a more skilled, adaptable, and innovative future workforce."

Renowned filmmaker and executive producer Ashmith Kunder, who crafted the campaign’s visual narrative, shared his vision: "I wanted to create something that shows the students that they are capable of much more than they realise. It’s about believing in yourself, pushing boundaries, and redefining what success looks like. The visuals we’ve crafted aim to inspire that journey of self-discovery and growth."

With ‘Education Meets Innovation,’ Birla Brainiacs and Hola Media Group are setting new standards in the education sector, offering students an opportunity to grow academically and personally. The campaign aims to inspire students globally to compete only with themselves, paving the way for a brighter and more innovative future.