MUMBAI: January 2015 has marked one of India's biggest book deals between the author Jeroninio ?Jerry? Almeida for his Karma Kurry- The Hero in Me book series and Jaico Publishing House. The announcement was made and celebrated at Apeejay Oxford Bookstore announced one of India?s first and biggest book deal 

Karma Kurry published in 2013 is the # 1 Non-Fiction bestseller in various lists. 10 more Karma Kurry books will be published by 2020 following this unique and iconic deal in the publishing industry. Oxford Bookstore announced its collaboration with the author and its pledge to search for unsung heroes pan India and instituting the Oxford Bookstore Karmaveer Chakra to reward and recognize their work.

The stories of these heroes will be published in Karma Kurry.  All proceeds, royalties and fees will be donated to the national character building movement, Apeejay Karmayuga and other citizen action & social justice causes espoused by him., announced the author Jerry Almeida today. Currently Jerry has been raising funds through the book for rehabilitation of the people affected by the Kashmir Floods. This is being done through an initiative called IBTEDA- The beginning, which is led not by NGOS but by conscientious people and citizens of Kashmir who are living across India and overseas.

Jerry said, "Karma Kurry is just not a book series for me but a passion, a journey of many, many years and a vision with a compelling mission to help bring about a change in our world by telling inspiring stories of real life heroes to people at large in schools, colleges, B-schools and organizations from all sectors. I am grateful to Jaico and Apeejay Oxford Bookstore for having supported me with all the innovations that we have jointly created, and will be creating in future. We have received over INR 1.5 crores already, from the special edition hard cover book sales and this does not include other royalties from paperback, eBook, audio book sales. We have hundreds of stories of real heroes from across the world that will inspire people and the idea is to churn out very inspiring and compelling stories in the Karma Kurry series over the next five years and more. These stories of everyday real heroes accompanied by inspirational quotes and self-help thought-triggers which would help readers to discover and unleash their huge potential and awaken the hero within them. I sincerely believe we all have a hero within us and if each of us does small acts with compassion and courage of conviction, then a better, humane, responsible society shall surely become a reality?

Meera Sanyal, Gul Panag, Joy Sengupta, Sailesh Mishra, Akash Shah who all are role models in their field joined the author in a panel discussion on Karma and the need for real heroes in the world. 

The first Karma Kurry book had a preface from the author?s role model and global icon Nelson Mandela. The first book which sold purely through word of mouth publicity has received an overwhelming response all over India so far, and is one of the bestsellers today. 

The second Karma Kurry for the mind, body, heart and soul is also ready and co-authored by Jeroninio Almeida with iCONGO co-founder and Apeejay Karmayuga Mission Director, Ms. Meenu Chopra. Book 2 shall have stories of more real heroes from across the world like Ms. Shubha Ranjan, Ms. Tulasi Munda, Dr. David Dror, Dr. Villoo Patell, Dr. Kalyan Banerjee, Mr. Javed Ahmed Tak, Ms. Manju Latha Kalanidhi, Mr. Karan Paul and several others.

Jaico Publishing House will help support the author to raise Rs 12 crore by 2020 through a mix of upfront fees, paperback royalties, international book sales, audio books, eBooks, TV and Play rights, author endorsements and several other bonuses from other avenues. As a part of the book deal Jaico has already published a special first edition autographed books. These books are collector?s series and Jaico shall be giving majority of all sales proceeds from this book to Jerry to accomplish his mission. These books will only be sold through crowd sourcing websites internationally and directly by the author in international forums where he delivers inspirational speeches and in special book launches, to people and supporters who make a minimum contribution of Rs. 7,500. The author has got contributions for over 500 books each, of the first 2 books from Karma Kurry supporters which shall be utilised for nation building initiatives and for social causes he espouses.