Mumbai: Flipkart has unveiled a hilarious and nostalgic Black Friday campaign featuring Bollywood’s comedy icon Arshad Warsi. Collaborating with SW Network and its production arm SW Studios, Flipkart reimagines a classic scene from the movie Golmaal, tying it to the excitement of their highly anticipated Black Friday Smartphone Sale.
The campaign brings to life the infamous “Black” scene from Golmaal, with Arshad Warsi reprising his role in a fresh, modern twist. The dialogue, “Lagta hai smartphones ke prices girne wale hain,” cleverly replaces the original line, perfectly capturing the humor and spotlighting the unbelievable discounts on premium smartphones.
Directed in-house by Jaunty, the campaign artfully blends nostalgia with humor, aligning with Flipkart’s narrative to amplify the buzz around Black Friday. The seamless integration of a beloved movie moment with the sale’s irresistible deals creates a campaign that resonates across generations.
SW Studios business head, Jaunty expressed excitement about the collaboration stating, "Recreating the charm of such an iconic scene with Arshad Warsi was a thrilling experience. We aimed to craft a campaign that resonated with movie buffs and shoppers. By combining nostalgia with Flipkart's narrative, we intended to provide an unforgettable experience that adds value to the Black Friday buzz."
The campaign highlights the potential of leveraging nostalgia, humor, and strategic marketing to deliver a compelling brand story. With a mix of laughter and relevance, Flipkart connects with audiences while showcasing incredible smartphone deals.
