MUMBAI: The International Academy of Television Arts and Sciences (IATAS) and entertainment content market Asia Television Forum (ATF) have jointly announced the launch of an International Emmy Award Nominees showcase, which will debut at ATF 2012.

Under the auspices of the International Academy, ATF will invite the current year?s International Emmy Award Nominees from Asia, to speak on a Panel and discuss their experiences leading up to their Emmy Nomination.

The International Academy will also be present for the first time on the ATF show floor, with an exclusive International Emmys branded lounge, open to ATF VIPs.

IATAS president, CEO Bruce L. Paisner said, ?We?re looking forward to showcasing and celebrating the best television from Asia each year, at ATF. The Emmy award is the preeminent global television award and nominees are a wonderful source of inspiration for their peers?.

Reed Exhibitions Singapore MD Michelle Lim said, ?I am delighted that the International Academy of Television Arts & Sciences has chosen ATF as the platform to debut its showcase of the Asian Emmy Award Nominees. We believe this collaboration creates unparalleled learning experiences for our attendees and reinforces the significance of ATF as an annual gathering of the industry.?

ATF 2012 will take place from 4-7 December in Singapore. The Panel & Screening will feature the current year?s International Emmy Awards Nominees from Asia discussing their work, as well as excerpts of the nominated programmes. It will take place as part of ATF?s conference line-up.