MUMBAI: In today’s day and age, social networks are a way of life; so much so that they are the source of news for many media professionals. I happen to be one such professional who gets the beat of the industry through LinkedIn.

Today morning I came across this mail from - LinkedIn’s presentation channel - SlideShare, stating it is integrating its Privacy Policy and Terms of Use into the LinkedIn Privacy Policy and User Agreement, effective 26 March, 2014.

What does this mean for the user? This integration of SlideShare’s terms of service will now make it even easier for the member to discover and share content across both services. This means one’s SlideShare experience can be personalised based on his/her LinkedIn profile, their network, and their engagement with content from both services.

The user’s LinkedIn account will power a richer experience on SlideShare’s service, and in the future may be prioritised over other sign-up or log-in options on the global presentation channel.

“We encourage connecting your SlideShare and LinkedIn accounts, and in the future all SlideShare accounts could be merged into LinkedIn accounts. We'll let you know ahead of time if we merge these accounts,” stated the e-mail from SlideShare.

SlideShare was founded on the basic desire to easily share presentations on the web. This desire to help professionals around the world to discover people through content, and content through people, led it to join the LinkedIn family in 2012. Both the services claim to work on the fundamental philosophy of “members first”.