FremantleMedia Enterprises, Martha Stewart Living Omnimedia join forces for lifestyle content

MUMBAI: Television format creator and distributor FremantleMedia Enterprises (FME) and Martha Stewart Living Omnimedia (MSLO) are partnering to co-develop television and digital video programming featuring contemporary lifestyle personalities.

Under this new first look and development deal, FME and MSLO will identify the next generation of lifestyle talent to star in programming to be produced under the Martha Stewart banner. FME will support the new programming with its unrivalled global TV, licensing and home entertainment capabilities. The objective is to develop a pipeline of lifestyle talent across food, fashion, home, gardening and more that will resonate with global audiences on all media platforms. FME and MSLO will name a development executive to head up the initiative.

FME?s Global CEO David Ellender said, "Martha Stewart and her team are the best in the business at discovering and developing new talent. Combining America?s best-known domestic and lifestyle expert with the industry?s most successful distributor of multi-format brands is a really exciting prospect."

MSLO president, CEO Lisa Gersh said, "FME is a key player in the global content and brand space and we?re delighted to be working with them to find the next big lifestyle superstars. They?ll help us deliver on our goal of putting our considerable expertise in everything from cooking and decor to gardening and crafting in easy reach of consumers wherever they are, and on whatever platform they?re engaging with, from smart phones and tablets to TVs and social media."

FME and MSLO have also expanded and renewed their long-standing television programming distribution deal outside of the US, which sees FME continuing to be the exclusive distributor of MSLO content around the world, including titles such as the Emmy? Award-winning series "The Martha Stewart Show" and "Martha Stewart?s Cooking School."