MUMBAI: Colombian broadcaster Caracol Television and Funky Formats have come put with an interactive telenovela Second Sin.

The format will air on Caracol later this year. The parties will offer the format to broadcasters at the television event MIPTV which takes place in Cannes next month.

Caracol VP content and production Cristina Palacio, says, “In Latin America, this concept represents an evolution in our long history of telenovelas. But in the US and other markets, there’s an added advantage, since broadcasters can introduce a brand new telenovela script to a mainstream audience through a construct which is already well-established: reality TV. Everyone already understands how that works, so it’s the perfect introduction.”

Funky Formats creative director Richard Martin says, “While there have been attempts at producing interactive dramas before, Second Sin is the first full-scale entertainment production of its kind. Without giving too much away, let’s say that the story line of Second Sin has something in common with Desperate Housewives, Lost and even Greek tragedy. It’s primetime entertainment—and in our view, American Idol meets Betty la fea.”