MUMBAI: Zee Entertainment Enterprises’ newest baby &TV is riding high on success. With a brilliant opening of 90.6 GVMs last week, the channel further went on to create a mark for itself in the Hindi general entertainment space. In week 11 of TAM TV ratings, the channel crossed 100 GVM mark with 105 GVMs.

For the rest Hindi GECs, it was a ‘bad’ week as almost all of them witnessed a drop in viewership. Colors turned out to be the only winner in the week 11 of TAM TV ratings for two reasons. Firstly, it was the only channel to gain and secondly, it jumped back to number two spot with 428 GVMs, up from 424 GVMs.

Zee TV slipped to number three with 407 GVMs, down from 427 GVMs. Star Plus observed a huge drop and reported 592 GVMs, down from 604 GVMs. Life OK continued to enjoy its stability at fourth position with 307 GVMs, down from 314 GVMs.

Both the siblings from the MSM stable, Sab and Sony too discovered loss in ratings at number five and six positions respectively. Sab generated 288 GVMs, down from 312 GVMs and Sony registered 221 GVMs, down from 247 GVMs.

Big Magic reported a marginal rise and noted 42 GVMs, down from 40 GVMs. It seems re-runs of old shows from the Sony stable is working wonders for Sony Pal. It stood at 42 GVMs, up from 38 GVMs. Zindagi scored 23 GVMs, up from 22 GVMs.