MUMBAI: Third and fourth position holding Hindi general entertainment channels (GECs) Zee TV and Sab emerged as the only gainers in the GEC category in week 31 of TAM ratings.
While Zee TV went up from 147 GRPs to 153 GRPs, Sab saw a smaller ascend as it went up from 143 GRPs to 146 GRPs.
On the other hand, Star Plus continued its leadership in GEC category despite witnessing a decline in its ratings. The table topper’s ratings went down from 232 GRPs to 229 GRPs. Second placed channel Colors registered the highest decline amongst all the GECs as it went down from 224 GRPs to 202 GRPs.
Life OK held its fifth position with 122 GRPs down from 126 GRPs. Sony and &TV spotted at sixth and seventh slot with 103 and 62 GRPs respectively.
On the sports channels' front, Ten Sports continued its run at the number one spot despite falling down from 25 GRPs to 18 GRPs, whereas cricket specialist from the same venture Ten Cricket secured the second berth with 10 GRPs. Star Sports 2 booked the third slot with 6 GRPs.
Nick led the kids genre in week 31 with 54 GRPs, whereas Pogo garnered 52 GRPs and perched on the second spot. On the other hand, Cartoon Network with 37 GRPs secured the third slot.
Colors’ Mahayudha, Sasural Simar Ka and Swaragini with 3.55 TVR led the tally of top programmes, followed by Zee TV’s Kumkum Bhagya, with 3.52 TVR. Taarak Mehta Ka Ooltah Chashma on Sab with 3.47 TVR held its third berth. Colors’ Meri Aashiqui Tum Se Hi booked the fourth berth by registering 3.44 TVR while Star Plus’ Ye Hai Mohabbatein with 3.12 TVR grabbed the fifth spot.
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